About us,

Matthew Kriesel formally founded the Impact Gel Corporation in 2002. From inception, the Company worked to refine its gel formulation and experimented with specific product applications for the gel.  The Impact Gel office is located in West Salem, Wisconsin just outside of the city of La Crosse.  The company’s product development and manufacturing facility is located in Melrose, Wisconsin, a short distance from the office site.  Although we are a relatively small company in size we always think about the big picture and new innovative ways to use Impact Gel. Offering an environmentally friendly gel made in the USA.  We go to every length to ensure our customers the best products and customer service, while attempting to minimize the amount of impact on our environment.

Prior to founding Impact Gel Matthew Kriesel formed the MATTEC Corporation with Richard Childress, an owner of multiple race teams.  MATTEC Corp. developed a head and neck restraint system known as the Hutchens Device.  Today, this device and its hybrids are well known and respected in the world of racing.  Matt then went on to invent the Impact Gel compound but remained affiliated with NASCAR.  In 2000, when Geoff Bodine was involved in a very serious accident at the Daytona 500, he credited the gel (which was inserted into areas of his seat) for saving him from severe injury.